About SLS

R. A. Giles

RICK, an extraordinary marketing entrepreneur, has a resume in the finance and sales industry dating back to the early 80's. His unique approach to developing business strategies has attracted many individuals to swim out of the "Red Ocean" competitive arena into the "Blue Ocean" of uncontested market space.

Rick states in an article in Small Business Trendsetters, "Today there are a multiplicity of Small Business Professional Doctors, Lawyers,Real Estate Brokers and Financial Services Agency  that are selling the exact same thing that you are, and your prospect  are looking for more about you to make a decision based on something other than the features and benefits you have listed in your sales and marketing information.

We here at R.Giles Associates, in harmony with the sometime controversial Perry Belcher, a Master Marketer who said; “There has never been a harder time to get a first sale from a new customer…but there has never been an easier time to get a second sale from an existing customer.”

These professionals relied on their network of referrals. They went to the “right schools” and then developed a reputation among a select group of their friends that made them an attractive option that brought business to their door. Those days and that situation have however changed because of Google Reviews and  Social Media.

Rick Giles of  R.Giles & Assoc. says “Your options are to be Proactive or Reactive when customers, clients and prospects find your information.”

Authority Marketing, when done right, provides you a platform to be proactive where others are calling you the Expert and giving them  a reason to pick YOU! Most professionals are busy. Remember time is what they usually sell and  its expensive time, so any time spent on business development is not directly fee generating.

Under the best of circumstances, professionals have a limited amount of time to invest in selling and business development. What I’m leading up to is this:  You got ask yourself a few questions. What steps do I need to take to consciously build and manage my personal brand effectually and efficiently? Where do I find the right professionals who will treat my personal image like a product and market it just like you would market a hot product?

Many of you are going to be totally uncomfortable with the idea of this, like you are being fake or something. I’m not telling you to lie; I’m telling you to make your desired personal brand a reality!

How you become the Educator and Advocate in your field of expertise? Seth Godin; a well respect author,speaker and thought leader put this way on an interview. “You’ve got to pick Yourself. Too many of us are too focused on ‘how am I going to be criticized’ then are focused ‘How can I make a Difference'” Business Leader should think of themselves as Artists or Celebrities.

Why do people want to spend big money doing real estate deals with Donald Trump? Because he’s TRUMP! The same goes for anybody that is a recognizable celebrity.

Their personal brand has been carefully developed and nurtured. You need to do the same! You need to consider and plan: How you look? How you sound? What people read about you online? Who talking about you? and what you do? What credentials you should have? What awards you should win?

These are the factors that will differentiate you from your competition much, much more than the products or services you sell.

If you get it, here’s what you can do about it.

Look for The New Media Producer that specialize in helping entrepreneurs and business owners become celebrities in their industry and are excited about helping you get more exposure and consistent  growth for your business with minimal effort on your part. Get an Authority Agency that takes the time to walk you through the steps to move forward with this today!

Be Proactive.

Learn more about R. Giles & Associates on Facebook: www.facebook.com/RGilesAssociates

 

 

The solution often turns out more beautiful than the puzzle...

- Richard Dawkins

 

 

 


About Our Company

SLS is a collaboration of local business professionals in a variety of service areas with the purpose of providing solutions for the challenges of our clients.

ecards

Recent Blog Posts

None
2 hours ago

None
5 hours ago

None
19 hours ago

VIEW ALL POSTS

Expectations

SLS providers are expected to listen to your challenges, learn what your goals are and leverage our resources to provide a reasonable solution to increase your "bottom line".

WE expect you to value our time, resources and passion to seek solutions for the issues you find may be blocking your road to success.

Get in Touch