PAUL, a native of Philadelphia, worked as a graphic designer at a few big creative firms in New York before becoming the Design Director at Landor Associates and then Executive Creative Director and Partner at SBG Partners (now called The Brand Union). Some of Paul’s most recognizable pre-Woods+Woods work includes brand identities for Embassy Suites, 3M, Warner Bros. Pictures, Disney, The San Francisco Symphony Orchestra, Levi’s Jeans, General Mills, Messe Frankfurt, The Dial Corporation, Sun World and Brinker International.
Paul and his now partner Alison joined forces under the Woods+Woods moniker. Their influence on branding and packaging for the computer and software industry is extraordinary in its scope. When they started working with Intuit in the late 80s, Intuit was just a small company with only 20 employees. Woods+Woods produced all of Intuit’s brand identities and packaging for 14 years, including Quicken, QuickBooks and TurboTax. Their work helped propel the company to be the multi-billion dollar enterprise it is today. The highly visible black-on-yellow look Woods+Woods created for Symantec’s Norton product line set the standard in consumer software packaging for a decade. Other notable companies for whom Woods+Woods produced recognizable work include Apple, Adobe, HP, McAfee, Atari, Lucasfilm, Brøderbund, Club Kidsoft, The Discovery Channel, Hasbro, La Quinta Inn, General Mills, ShiKai, Lantern Moon, Chronicle Books, Sanderling Ventures and Pepsico. And the list goes on and on...
The solution often turns out more beautiful than the puzzle.